Weston Lyon

Make It Brain-dead Simple for Your Customers to Buy

Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, bu... Read >

The Biggest Waste of Money in Advertising

As entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our market... Read >

Today's Recession: Thinning the Herd

The Recession is on everyone's mind. When is it going to end? How long will it last? Who's to blame? Blah, blah, blah. And while I do not doubt we're in a recession, or that everything is hunky dory, I don't think the recession is a 'bad thing'. I kno... Read >

Time: Managed or Mastered?

Ask any entrepreneur what their biggest challenge is and the majority of them will tell you: time! Time is one of the biggest challenges all entrepreneurs face. Time to meet with clients. Time to check e-mail and voicemail. Time to put out fires. T... Read >

A Success Secret Every Entrepreneur Knows...

Every entrepreneur knows that if they want to become more successful they have to not only set goals for themselves, but they have to RESET their goals to stay on course. The big problem, though, is most entrepreneurs wait way too long to reset their ... Read >

Painless Discipline

I was talking to a colleague of mine the other day about writing books. The discussion went from "how do you write a book" to "how do you discipline yourself to write a book". You see, the fear most entrepreneurs have when thinking about writing a boo... Read >

Failing is the New Cool

Over the weekend I watched the movie, Bedtime Stories, with my son. It's a great Adam Sandler flick about a hotel handyman (Sandler) whose life changes when the lavish bedtime stories he tells his niece and nephew start to magically come true. Now, the ... Read >

Entrepreneurs Do It Yourself Marketing - Good Idea?

As an entrepreneur, you have a 'to-do' list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The ... Read >

Give Me Enough Time and I'll Win

I was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me st... Read >

Procrastination Feels So Right

The other day, I was watching Ellen Degeneres do a stand-up comedy performance on TV. Her theme was Procrastination and how it feels so right. Well, that got me to thinking. And I agree with Ellen - procrastination can feel right but only if you know h... Read >

Everyone Has a Plan Until They Get Punched in the Face

Two activities I really enjoy are marketing and martial arts. They are from two, totally different worlds, but they do share some commonalities. One of their commonalities is planning. You see, in the marketing world we have to have a plan. Without ... Read >

2009 Goals Revisited - 8 Months Left!

I'm not sure if you realize this yet, but 4 months of 2009 are just about history. There are only 8 more months left in this year...scary, huh? So, with this shocking information, let's re-visit your goals for 2009 and stay on track. Here's what to d... Read >

An Entrepreneur's Worst Nightmare

Today is TAX DAY - ugh. And this, my friend, is/can be an entrepreneur's worst nightmare. Let me explain: Tax day IS an entrepreneur's worst nightmare because today is the day the government bends us over and takes all our hard earned money. And for ... Read >

Does Your Business Make More Than Just a Little Peep?

Easter is this weekend and the only candy besides chocolate that is allowed to be in the same sentence as Easter is Peeps! You know, the marshmallow treat that is shaped like a chick or a bunny. This awesome little treat has been around for 56 years n... Read >

Don't Be a Marketing Fool

Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day)! In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? ... Read >